Tuesday, July 28, 2009

SFHHDF Going To be in a High School Text Book





















Ok ,I got this email last week and I didnt understand it completely, so I sent it to Sterling to see if she could explain it to me. She responded to the sender with her questions to find out that they were interested in using the SF hip Hop DanceFest in their high school textbooks for english language in Brazil. What? Weird huh? But it was for real and we are going to be in these textbooks!
love and respect-
Micaya

Dear sir/miss,
Macmillan Publishers Brazil is preparing an English Language Teaching series for Brazilian high-school students. These are the series's main features:

Title: Prime
Authors: Reinildes Dias, Leina Jucá, Raquel Faria
Publishing date: September 2009
Territory: Brazil
Print run: 18,000

Therefore, I'm writing you to ask for your permission to do so; if we have your agreement, I would ask you the favor of providing high definition file of this advertisement (300 dpi+), to assure good printing quality.

Looking forward to hearing from you, I send you my
Best wishes.

Sincerely,
Fernando Santos
Coordinator of Editorial Processes
Macmillan Brazil

Dear Fernando,
We are a little confused... Could you please explain the context in which you will be using our logo and show information?
You want to include them in a high school textbook to teach English to Brazilians? Is there text that will accompany them that you can send to us to review? Will there be any kind of credit or information about our show? How did you select our show logo and information to include in your text book?

Please send us some more information so we can consider your request - thank you,
Sterling Larrimore

Art Director
San Francisco Hip Hop DanceFest
www.sfhiphopdancefest.com


Dear Sterling,
Thank you for your message. Let me answer to your questions:
-- Yes, it's a high school textbook to teach Eanglish to Brazilians
-- I'm sending herewith a rough version of the context in which we would use information about your show. If you give us the permission, we could use the very elements of your ad (in which case we would need a high definition image (300 dpi+) of it).
-- We'll put the credits you consider appropriate.
-- In this unit ("Hip Hiop culture")we try to highlight some aspects of hip
hop culture to Brazilian students, presenting differente kinds of text
(lyrics, ad, graffitti).

I hope this may answer to your questions. Anyway, feel free to contact me if there's any other doubt.

Thank you for your attention and
Best wishes.

Fernando

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